And, they’re off…preorders for the Apple Watch started last week. Although Apple itself hasn’t released any sales figures of its own, analysts are chiming in and some watch models are now backordered until June. One research firm, Slice Intelligence, had a report that said its consumer-survey data showed that Apple took about 957,000 preorders for Apple Watches on the first day. The Apple Watch is initially available in nine countries, but compare that to last year’s iPhone 6 and iPhone 6 Plus rollout, which was available in 10 countries. The phones topped four million pre-orders in the first 24 hours and went on to sell ten million in the first weekend of launch. The last time Apple launched a new product, it was the iPad in 2010, which sold 300,000 units on the first day of sales and took less than a month to hit the one-million mark. So, will the Watch move past the Apple fankids and make a splash in the mainstream?

Amid all the timepiece hoopla, Apple also knocked a few other projects off its To-Do List. One was an update Final Cut Pro, its professional-level video-editing program. The update includes a speed boost, support for key camera formats, workflow enhancements, 3D titles and more, along with the usual bug stomping. And those in the Apple developer program are buzzing about the new iOS 8.4 beta because it reveals the new overhauled version of the Music app. The final version of the refreshed Music app is expected to be revealed at the  World Wide Developer’s Conference that starts June 8^th in San Francisco. And about WWDC — Apple has banned selfie sticks at the conference this year. No smarmy stick pics in Moscone West, got it?

Google introduced its new Designed for Families program for its Android developers this week. Look for the “family friendly” displays  soon in the Google Play store.

A few weeks after the Federal Aviation Administration proposed new rules for unmanned aircraft systems and news organizations got permission to test drones in their work, Amazon seems to have finally gotten its way on the whole permissions thing with the Federal Aviation Administration. The FAA sent a letter to Amazon last week giving the company specific permission to test its delivery drones here in the US instead of Canada. Certain rules do apply, however, like daytime flights only and no aircraft up there weighing more than 55 pounds.

The Federal Communications Commission’s net neutrality rules were officially published in the Federal Register this week, and almost immediately, Doug Collins, a Republican congressman from Georgia, introduced a resolution called the “Resolution of Disapproval.” Under the Congressional Review Act of 1996, the resolution  gives Congress the authority to do a quick 60-day review of new regulations from government agencies and vote to disapprove them before they go into effect. It is unlikely that President Obama will sign the resolution to make it a law, though.

But that’s not all on the net neutrality front. Three trade groups representing the cable and wireless communications industry have filed lawsuits over the FCC’s new rules in the US Court of Appeals for the District of Columbia. Petitioners include the National Cable & Telecommunications Association, which counts Comcast, Time Warner Cable and Cablevision as members, and the Cellular Telephone Industries Association, (now known by the hip moniker “CTIA — The Wireless Association”) whose members include AT&T Inc., Verizon Communications Inc., Sprint Corp. and T-Mobile USA. The American Cable Association, which represents about 850 small and medium-sized providers, also piled on. The suits all accused the FCC of overreach and may be consolidated into one Super Suit. Experts say it could take three years for a decision in the case.

Time Warner Cable is not about to let Google Fiber horn in on its turf in North Carolina. Just a few months after Google said that it was expanding its gigabit Internet service to Atlanta, Nashville Charlotte and Raleigh-Durham, Time Warner Cable announced it was “taking the next step to transform the TV and Internet experience in the Charlotte area.” The cable giant’s upgraded new service, which is up to six times faster than its old one and has already landed in other metropolitan areas (like Los Angeles and New York City), is dubbed TWC Maxx and is not to be confused with the department store TJ Maxx.  And AT&T is also giving Atlanta its own U-verse GigaPower love after Google Fiber and Comcast Gigabit Pro announced their intentions to court subscribers there.

Also getting more cost-affordable: 4K ultra high-definition television sets. Vizio, one of the brands that led the way to affordable HDTVs, has announced its 2015 lineup of Ultra HD sets and the low-end 43-inch model comes in at just $600. At the other end of the price list, the 80-inch 4K TV sells for about $4,000 but well under the hefty five figures the average UHD TV was selling for just a few years ago.

Seeking to regain ground and customers, Sprint will gladly sell you a new mobile phone — and they will even come to your house with the new device and set it up for you. It’s part of the company’s new Direct 2 You service and although it’s rolling out in Kansas City now, it’s expect to expand to Miami and Chicago next week and then on to the rest of the country. Sprint has hired about 5,000 roaming tech helpers through a third-party company and is mainly aimed at existing customers who are due for an upgrade.

Meanwhile, out in space, NASA’s Mars Curiosity Rover has discovered that water can exist as a liquid in the soil near the Martian surface. Even though Mars is too cold to allow water in liquid form to exist on the planet’s surface, it could just below the surface where salts in the soil have lower freezing points, possibly making for a life-sustaining liquid brine. The research was published in the Nature Geoscience journal.

A little father out in space, the Rosetta probe and its Philae lander have found that the nucleus of Comet 67P/Churyumov-Gerisemenko is not magnetized. Scientists at the European Space Agency and elsewhere study the properties of comets in order to get insight on the role magnet fields have played in the formation of all the celestial bodies flying around in our solar system.

And finally, in case you were out of town last weekend, all six Star Wars films arrived as legal digital downloads last Friday in a package called Star Wars: The Digital Movie Collection. The whole saga could be purchased in bundle form for $90 — or $20 each if you hate the Jar Jar chapters. The films, which have old and new bonus extras and featurettes included, are available on all the major media download stores. And, thanks to the wide-ranging merchandizing rights, you can enjoy the movies while dining on a big bowl of Kraft Macaroni and Cheese in Star Wars Shapes. Now that’s good eatin’!