Microsoft says it’s cranking it up to 10 — and it’s no joke. The company held a big press event out in California this week to show off its new operating system and announced it was skipping Windows 9 and going right on to Windows 10. Windows 10 looks a little like Windows 7 and a bit like Windows 8, according to the Re/Code site. For those who can’t wait for the final release in 2015, preview editions of the new system will be available this week to those who sign up for the Windows Insider public beta program.

Despite Chinese superstition, “8” has not been a lucky number for Apple, either, as it had to hurriedly yank back its iOS 8.0.1 update last week after early adopters howled that it broke their iPhones. Bloomberg News has reported that the update faceplant may have been related to the infamous Apple Maps fiasco of 2012. Apple refused to comment on that situation but did get its iOS 8.0.2 patch out last Thursday. The 8.0.2 fix seems to have worked for most people, although the Mac Rumors site is saying they’ve got user reports of other problems with it.

This week,  Apple also released a patch for the security flaw known as Shellshock or the Bash bug for the Bash UNIX shell used by OS X; you can download it from its site. Many Linux vendors, including Red Hat, have also issued patches for the exploit.

Facebook is still trying to find new ways to use your personal data to make advertisements more appealing to you. This week, the Social Network fired up Altas, a platform that lets advertisers buy ads through Facebook that appear on sites besides, well, Facebook. These ads were made for stalking.

The sheer amount of advertisements and data-grabbing has turned many people off Facebook, and helped gin up interest in a new social network called Ello. It’s still in the beta phase and invitation-only, but the simple, six-week-old service is getting attention for its pledge to make social networking a transparent tool for empowerment and that its users are not products, as stated below.

The ad-free Ello was created by graphic designers and techies and is gaining thousands of new users a day, even though some complain the site’s design is a bit confusing and the inevitable geek “it’s so over” backlash has begun. Ello, which plans to make money by charging users a small fee for premium services, is also big enough now to have been hit by a DDOS attack this week.

Akamai has released its quarterly State of the Internet report again and as usual, it highlights all kinds of facts and figures about who’s using the Internet for what and how fast they’re doing it. In terms of overall broadband global broadband speed, South Korea and Hong Kong are still smoking the rest of the world with peak speeds of more than 72 megabits per second compared to a peak of 45.3 megabits per second here in the States. (Hong Kong may have speed, but it’s probably not doing much good for the citizens protesting changes to the city’s elections policy; as NPR, Gizmodo and others have reported, the protestors are thwarting government efforts to stifle communication by using mesh-networking apps like FireChat.)

Next year will be a big one for eBay. The online auction site announced to shareholders this week that it plans to fully separate from its PayPal payment system business and create two independent, publicly traded companies.

Changes are coming to a couple of online music services. For one, a judge has ruled against Grooveshark for copyright infringement because it did not have licenses for all the music it offered to its 35 million users to stream. And eMusic, another online service and one that started selling downloads by subscription way back in 1998, is ditching track sales from mainstream labels like Warner, Universal and Sony to focus exclusively on sales from independent music companies.

Hewlett-Packard is rolling out a new line of slim-line HP Stream tablets and laptops in colorful cases. The devices offer 4G connectivity and a lot of online storage, and the most expensive new laptop in the batch, the one with a 13.3 inch screen, will only set you back $230. The 7-inch tablet is about $100 and the new gear will be available in November, just in time for the gift-giving season. But yes, they come with Windows 8.1.

New York Comic Con is next week in Manhattan and one of your esteemed Pop Tech hosts is moderating a panel or two. If you’re going, be sure to get the app and wear comfortable shoes (or boots, if you’re doing cosplay).

And finally, fans of the 2000 film Crouching Tiger, Hidden Dragon may have to wait until next August to see the sequel, but they won’t have to go very far to do so. Netflix and the Weinstein Company have signed a deal to release Crouching Tiger, Hidden Dragon: The Green Legend simultaneously in selected IMAX theaters around the world and on Netflix. Two starts of the original film, Michelle Yeoh and Donnie Yen will be back, and the sequel arrives next August 28. Windows 10, Star Wars Episode VII, Crouching Tiger 2 — 2015 should be dubbed the Year of the Geek.